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Olympic Viewing: Another banner night
RATINGS: A month ago, NBC executives were convinced they would lose money telecasting the London Olympics. Five nights into it, they now report the company will at least break even. The games have been far more successful than they dreamed, and the viewership of 38.7 million people Tuesday is just the latest example. The games have averaged 35.6 million viewers through five nights, up from 31.3 million through five nights in Beijing. Some viewers detach themselves from the news so the resul......
Published By: Times News Sports - Wednesday, 1 August, 2012